FRANKiE4 was pushing cush before covid made it a mainstay. A revolution in women’s footwear, they had the power to change the way women walk in the world but needed an evolved look and a tone to do it.

Heading up a team of ten graphic designers, photographers, social creators and email marketers, we stopped shying away from our style-first message and went there, shiny gold buckles blazing. Putting our fashion chops on chic pedestals alongside our comfort messaging with elevated copy and editorial styling at every consumer touchpoint.

Think: Vogue advertorials, socials, paid ads, eDMs, videos, web copy, POS and packaging in the US, Australia and NZ.

In between launching the brand in the US and NZ and managing the planning, concepting and execution of all business-as-usual, campaign, sales and event creative, I wrote all copy. This included their award-winning Good Design Award and Australian Business Award submissions.